Tips while turning E-commerce store into Mobile Commerce App

Undeniably, the use of mobile devices has increased a lot. According to Statista, the adults worldwide use mobile devices for average 5 hours a day. Also, the Statista report says, the business value of worldwide e-commerce is predicted to reach $460 billion in 2018 and 700 billion in 2019.

There is a growth in mobile retail commerce sales and the mobile commerce app is drastically growing. It happens that the majority of the app launched don’t do well like its e-commerce store. However, development of the e-commerce app seems easy, but it requires to keep in mind a few vital things which will take care of the app in long run.

Here are few tips on adapting your e-commerce store into the mobile commerce app.

·        When it comes to adopting an app from the website made from like Magento or WordPress or WooCommerce, it is important to identify the platform. The better identification will decide the course of the application development. Some of the work requires a simple approach while some make it tedious.

·        As the team will be working on the existing e-commerce website, it would be a better idea to retain the familiar look over the whole website and mobile app. Building consistent look and feel is essential for branding purpose and attracting the customers.

·        To exchange data with the database over an app, the exchange takes place via a medium called API (Application Programming Interface). To develop an app from the same database as the e-commerce website, API developers have to build a number of APIs. Although a number of APIs were available from the publisher’s website, developers often need to create a lot from the reference design.

·        A strong integration of APIs and the application view is vital for the app to work efficiently. The view adds huge information about the product. This API integration also makes the server and the users’ devices securer.

·        Testing is an important part of an app’s post-development phase. And a mobile commerce app is tested to various parameters. It also needs a lot of manual testing where a professional tester uses the app and reports any bug if any.

·        The quality mobile commerce app testing is deployed to an Application Store for distribution. Apart from the Google app and Apple app store, there is a third party store where you can upload the app.

Mobile applications come with a lot of benefits to a dynamic website. E-commerce vendors are investing in mobile strategy more. As we are always surrounded by mobile devices, it is a great idea to make the website responsive and create a new app for such devices.

Top 9 Benefits of Custom WordPress Development

Websites are a vital thing needed when you are taking your business or making company portfolio online. You must have heard about WordPress development, today many businesses are opting WordPress for running their business online.

What is Custom WordPress development?

WordPress is one of the best-known platforms to develop any website or blog section. It is a great blogging tool and content management system which comes with two main features that include a robust plug-in structure and template system.

Custom WordPress development offers you the liberty to select a template from the offered or paid option. For most of the developer, it is a flexible open source which comes with a user-friendly platform to create an attractive web development process. WordPress is a stand-alone process that has the potential to provide an all-round website.

Apart from boosting the overall performance of the site, the custom-made WordPress development has the capability to do more.

Check the top benefits of opting WordPress for your business:

Getting a unique look: When you are creating a custom WordPress website, you can opt for unique design functions, features and other things which are necessary for your website. It will let you get a professional site. 

Safe and secure website: WordPress developers can add security plugins in the website to make it more secure and safe. 

Backlinks for the site: The developers you can create plugins for the site which later helps in getting links on the website from different reliable sources in an easy and convenient way.

SEO friendliness: The sites which are created with custom WordPress have a broader reach. It brings more traffic and attention to the online business.  The WordPress experts can incorporate the necessary features and functions through SEO extensions or modifying layouts or code accordingly.

Cost-effective: WordPress is an open source PHP platform which comes with free download of source code and tons of free extensions and elements from WordPress developer community. This makes it a very cost-effective initiative.

Increase in website speed: Custom WordPress development helps you to not only increase your website speed but also reduces the complexity for the better user experience.

Easy administration control panel: The easy administration control panel let you fully control your website from different systems.

Easy content management service: Easy management of the different type of content for better content marketing is one of the best benefits of custom WordPress development. From adding suitable hyperlinks to uploading video, updating content over WordPress is very convenient.

Bug-free services: When you select a custom WordPress theme, you are actually selecting a tool that is developed by experts. The well-written codes of the custom theme would not encounter bugs from time to time.

For more query or a free consultation about Custom-made WordPress Development service, Contact Us.

5 Mistakes You Need To Avoid While Optimizing Website for Mobile

Optimizing your website for the smartphone users is important now as its mobile-friendliness will decide its position on Google search results.

Mobile traffic has the potential to impact positively on your business.

Here are some mistakes which you need to avoid:

• Avoid using multiple URL

Go for a responsive website, built with a dynamic layout that can adjust according to the dimensions of any device. When the website outlook is same across all the, it is easier to use and helps enhance the user experience. Using separate URL for mobile and desktop will make the customer confuse. A single URL for mobile and desktop also mean that you don’t have to worry about of maintaining multiple.

• Cut down users irritation

Having a mobile website that takes too much time to load is not a good idea. Make sure the load time of your developed business website is as fast as possible. Recent research revealed that about 29% of the users might switch to another website if the ones they access are slow.

A recent survey also stated that 53% of the users left a website if it takes more than 3 seconds to load. Thus, quick downloading can multiply your ad revenue and boost visibility by 25%

• Cut boring things add good snippets

Snippets are the more information that helps to improve the website content. Usually shown as star ratings, pricing, images or even author information, these make your site looks interesting and original. Google also prefer such things. With Google advice, you will get more clicks and views.

• Not so mobile friendly

Users expect to get information easily and instantly. Carry research on the layout preference by your customers. Additionally, you may take the Google mobile-friendly test on your website to check if it is following all the rules. It works as a quick analysis and will let you know if changes are required. The mobile version of your site should come with a display of readable text, integrated common software, links placed for quick tapping, and adjustable contents.

• Not paying attention to important Calls to Action

It is necessary to place the CTA on the right position. Well-placed and well-designed CTAs work like wonder. You have to use action words to help the users navigate accordingly through your mobile site. Remember, this will make the user reach their desired location even if they are browsing on the go. Place CTA in the location which is easy for the thumb to reach.

People are now surfing Mobile web at a huge rate. There are a few other points which you need to pay attention. Consider this write-up as a basic guide. On our journey of the website development for mobile, we have optimized several pages for better results.