Tips while turning E-commerce store into Mobile Commerce App

Undeniably, the use of mobile devices has increased a lot. According to Statista, the adults worldwide use mobile devices for average 5 hours a day. Also, the Statista report says, the business value of worldwide e-commerce is predicted to reach $460 billion in 2018 and 700 billion in 2019.

There is a growth in mobile retail commerce sales and the mobile commerce app is drastically growing. It happens that the majority of the app launched don’t do well like its e-commerce store. However, development of the e-commerce app seems easy, but it requires to keep in mind a few vital things which will take care of the app in long run.

Here are few tips on adapting your e-commerce store into the mobile commerce app.

·        When it comes to adopting an app from the website made from like Magento or WordPress or WooCommerce, it is important to identify the platform. The better identification will decide the course of the application development. Some of the work requires a simple approach while some make it tedious.

·        As the team will be working on the existing e-commerce website, it would be a better idea to retain the familiar look over the whole website and mobile app. Building consistent look and feel is essential for branding purpose and attracting the customers.

·        To exchange data with the database over an app, the exchange takes place via a medium called API (Application Programming Interface). To develop an app from the same database as the e-commerce website, API developers have to build a number of APIs. Although a number of APIs were available from the publisher’s website, developers often need to create a lot from the reference design.

·        A strong integration of APIs and the application view is vital for the app to work efficiently. The view adds huge information about the product. This API integration also makes the server and the users’ devices securer.

·        Testing is an important part of an app’s post-development phase. And a mobile commerce app is tested to various parameters. It also needs a lot of manual testing where a professional tester uses the app and reports any bug if any.

·        The quality mobile commerce app testing is deployed to an Application Store for distribution. Apart from the Google app and Apple app store, there is a third party store where you can upload the app.

Mobile applications come with a lot of benefits to a dynamic website. E-commerce vendors are investing in mobile strategy more. As we are always surrounded by mobile devices, it is a great idea to make the website responsive and create a new app for such devices.

5 Important Factors To Keep In Mind While Developing A Retail App

Are you looking to develop a retail app? Remember, you are about to enter a huge world of competition, so you can’t afford to lose. To stand strongly and firmly in the ever-growing competition in the retail sector, you have to integrate the important features considering the recent market trends.

Check these 5 important features which will help your retail application development:

·         Omnichannel customer support

These days the interaction with devices and different platforms have changed. And a user seeks possibilities through different channels to use and operate any application. It generally consists of various interactions across multiple points (devices) between a customer, or prospective customer, and product during the sale time and throughout the customer lifecycle.

So, as a retailer, your application must be compatible with different device interfaces to serve customers alike. Omnichannel customer support is the best solution to grab all your customers.

·         In-store integration

While developing an application, you have to be sure that you handle your inventory well and connect the stock with online selling machinery. This is crucial as your user would not expect the ordered item to go out of stock. Therefore, you need to take care of it.

You can further make the interaction better by offer auto-suggestions and contextual responses. This will allow you to optimize the app service by streamlining the Stock Keeping Units.

·         Loyalty motivation

We all like to get rewards and bonuses. And in an online retail place, it is almost a convention to keep users grabbed with that extra value. So, make smart incentives to motivate your app users which will keep them engaged and will encourage them to purchase more.

Also, try to offer some attractive referral scheme that will make them share the app with others.

·         Easy and multiple payment gateway

Don’t restrict the buyers with only a few payment options. You have to be customer-centric and move with the trends. Be flexible with Credit/Debit card, Net Banking, Pay Wallet, Cash on delivery, coupons and vouchers etc. options to offer better payment options.

·         Extracting location information

Most of the online shopping applications try to gather the location information from the users to deliver better suggestions to them. If the application users are spread across the different geographical region, it becomes more important to fetch the data. This helps you to decide on the festive sale, trending offers and many more.

When you will approach a mobile app development company, talk to them about your retail idea. These above points will help you to discuss and consider the major tasks to be completed.