How can Mobile Apps add Greater Value to Businesses than Mobile Websites?

The study shows that users prefer mobile app than a mobile website and the main reason behind that is mobile app operates fast. However, any organization going between apps and websites depends on the cost, usability, target audience and required features.

Well, if you are planning to get any one of it for your business, here are a few points which you must know before you consult with any mobile app development company

       1. Customization at its best

Customization is important in making the mobile user experience more pleasurable. Mobile application comes with filter option which let users set up their preferences at the beginning. An intelligent app can track and observe user engagement and offer custom recommendations to users. It can also fetch the real-time location to offer geography-based content. All these, in turn, improve the conversion rate. 

       2. Notifications

In-app notifications are those which users get when they have opened the app. Push notification is the one which the users get over their device. It delivers click-through rates of 40%. 

    3. Make use of mobile features

You may have noticed when you run a mobile app for the first time they seek permission to use your mobile camera, contact list, GPS, phone calls, gallery, etc. These all are to make the user experience interactive and fun. Basically, mobile apps use the native features of the mobile device to deliver the best experience. In mobile websites, there are some constraints in using all the features. 

       4. Works offline

Mobile applications can perform few tasks in offline mode as well.  Whereas mobile websites load web pages without internet and display limited content and functionality. 

       5. No restriction in designing

As the mobile website is depended on browsers, for functionality like ‘back button’, ‘refresh’, ‘address bar’ they have to depend on individual browsers. That’s not the case with a mobile application. The mobile app can be developed with a lot of functions and gestures.

Wrapping up

According to the statistics, an average of users spend 86% of their time on mobile apps and just 14% on the mobile website. Even if you have a mobile application for business make sure you optimize the mobile website on a regular interval. Remember, you can’t lose any change in user engagement which can get you the better result.

It is difficult to make a comparison between the mobile app and mobile website. Developing both might be costly for some organizations, you can select one depending upon your budget. While both of them have their advantages, the mobile app can help to get the higher conversion.